Direct Mail Personalization


Direct Mail Personalization: Increase your marketing touch with the power of data


Data has never been more powerful than it is today. Collection methods and usage continue to expand with something new seemingly every hour. Variable Data Printing elements such as text, graphics and images can be changed from one printed piece to the next without stopping or slowing down the printing process. It adds a personal touch to direct mail and multi-channel marketing campaigns.

Whether it be a postcard, letter, envelope, or something not even thought of yet, NDSI’s variable data team forges massive variable data lists into tools of concise and effective communication. We can help you personalize each mail piece to a specific customer or company, making each piece unique. The result is higher response rates and expansion of your bottom line.

Direct Mail Personalization Features

  • Swap out images and blocks of copy for each person
  • Change the offer with each customer or group
  • Reduce spoilage from out dated inventory
  • Ability to use Personal URLS or PURLS – Personal URLs are internet domain names
    that are unique to each individual. This allows you to further customize your message
    by driving the recipient to a special web page made just for them.